Assualt and Awareess Prevention Center*
Why is advertising a problem?
women in a way that reduces them to body parts, implying
that women solely exist to physically satisfy men.
a limited standard of beauty-young,
white, thin, and airbrushed-that is impossible for most women to
When women of other backgrounds are used, their differences are
often eroticized or ridiculed by the ad.
sex-role stereotypes to portray women as
submissive and subordinate and men as controlling and dominant,
or displaying violence
against women and children. Advertisements that use
slogans and pictures that depict women being physically attacked
glorify the violence
that occurs against women every day.
>Promotes gender-based violence by
portraying women as lifeless and doll-like, with incredibly pale
skin and emotionless faces.
This condones violence against women by implying that women are
dolls to be played with or that women are sexy when dead.